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The Fox And The Hedgehog

The fox knows many things, but the hedgehog knows one big thing.


Business researcher and consultant, Jim Collins, used this concept as a metaphor for business in his influential book, “Good to Great.” I’ve been reading about this concept for awhile now and I’ve been trying to apply it in my life and business. My whole life I’ve pushed myself to learn many things to make myself more valuable, now I’m trying to be like the hedgehog and get really good at one thing that can be the numerator for my economic denominator.

The hedgehog principle is a core concept that leads one to a personal path to greatness. A true hedgehog principle arrives as an epiphany and is hiding the intersection of what you’re passionate about, what you can achieve greatness at, and what makes you money. You’ll need to face and deal with the brutal truth around your personal circumstance to find it. You’ll know it when you see it because it will ring true for you, and even taking the first steps towards a proper hedgehog concept will bring obvious results.

In terms of the 5 mountains approach, the hedgehog concept is a boil-down of insight achieved from personal summits in the physical, emotional and mental mountains. The struggles of reaching those summits, or personal limitations teaches one exactly what resources they have to work with because the struggle itself offers insight.

So what’s my hedgehog concept? What epiphanies have blasted into my brain? Websites that make money, and the servers to support them. This is what I’m focusing on now. If you have a proven business and want to make more money and streamline your processes with technical infrastructure, drop me a line.